अकीर्तिं चापि भूतानि कथयिष्यन्ति तेऽव्ययाम् | सम्भावितस्य चाकीर्तिर्मरणादतिरिच्यते ||
Akirtim cha api bhutani
People will speak of your dishonor forever, and for a respected person, dishonor is worse than death.
Modern Application: Reputation reflects the consistency of one’s actions.
Deep Wisdom: Krishna appeals to Arjuna’s sense of honor to motivate him.